Lockdown impact on media consumption and advertising
It's been more than 2 months from the lockdown beginning, and all of us are almost tired to underline how
Advertising is dealing with angry people
People are angry, without reference points and unstable. This is the emotional-spectrum that the consumer of the future has today. Thanks
The Consumers of the Future: new Media and ADV strategies
In a crisis situation like this, it's important to talk about our future. A future that can base its rebirth
Social Distancing as business growth opportunity
The evolution of the consumer has always been linked to historical and social evolution. In the last decades, people
How to use consumers personality insights
Did you know that technologies can detect the personality of a user based on its social and web activities? If
Digital Consumer Intelligence for Digital Advertising: fashion luxury e-commerce
In a previous post, we anticipated the release of a new feature that will be strategic for many decision-making aspects
The Future of Ad-targeting without third-party cookies
Cookie yes or cookieless? Is there a post-cookie-world? Well… yes, it does exist! The biggest companies and the most used