Human Understanding: boost market research with user-generated content
Market research has recently been enriched with user-generated content, which gives further elements to know and understand the choices and
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The New Normal & The New Consumer
Sometimes, the tides of change are so strong you cannot just contain them. You have to go with the flow,
Geomarketing and Consumer Insight
What is Geomarketing and how it has changed thanks to Web Listening and the Audience Insight: this is how an