Analyzing online audiences: a journey through user discussions and their interests
Discover Odience, the audience intelligence tool for brands and marketing agencies. Identify, analyze, and understand your target audience based on what users are talking about and interested in online.
Request a free trial to activate your first Audience.
The leader Brands and the best agencies have already chosen us…
…to discover and understand consumer segments and niches, reaching them on any channel.
What makes Odience
and its AI algorithms unique?
- IntelligenceAnalyze every type of audience based on their topics
- Buyer personas developmentThe ideal consumer profile for each niche
- Influencer detectionFinding the most suitable influencers for your audience
- Audience Activation Activate Odience insights on Meta’s Business Manager with just a few clicks
The largest panel in the sectorwith one billion users on Instagram, TikTok, Twitter, Statista, and GWI.
Over 5000+ data points. Comprehensive coverage of socio-demographic, behavioral, and digital data.
Planning by topic for the definition of the advertising target in a cookieless and idless mode.
Truly representative data of the digital world
Ready-to-use insights and analyses
Each individual view of Odience dashboards is designed to stand alone with a card-based structure that answers specific questions that marketers and advertisers need to address
Our clients’ opinion:
Discover what Odience can do for you by reading the reviews from our clients
Odience appears as highly intuitive and user-friendly, furthermore, it allows a rapid and rational organization of gathered information, for instance it facilitates the automatic creation of personas and delivers precise user information promptly.
It is a fundamental tool for guiding market segmentation strategies and accurate profiling, enabling the understanding of interests, behaviors, utilized channels, and more.
Odience is an exceptional consumer intelligence tool that revolutionizes audience insights. With its cutting-edge capabilities, it delves deep into zero-party data to gather valuable information directly from consumers. By tapping into this firsthand data, Odience empowers marketers to enrich their audience models, gaining unprecedented accuracy and relevancy for crafting targeted advertising campaigns and media strategies.
The tool’s ability to penetrate zero-party data opens up possibilities. Marketers can now understand consumer preferences, behaviors, and desires at an unparalleled level. With this insightful knowledge, they can design personalized and compelling campaigns that resonate with their target audience, maximizing engagement and conversions. Odience is a game-changer in the marketing landscape, allowing brands to create meaningful connections with consumers and achieve remarkable success in their advertising endeavors.
Request a demo to activate your first audience
Let our team guide you in Odience’s implementation into your marketing strategies. You’ll receive your first audience for free, as an indicator of our commitment towards your objectives.