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Analyzing online audiences: a journey through user discussions and their interests

Discover Odience, the audience intelligence tool for brands and marketing agencies. Identify, analyze, and understand your target audience based on what users are talking about and interested in online.

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Request a free trial to activate your first Audience.

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The leader Brands and the best agencies have already chosen us

…to discover and understand consumer segments and niches, reaching them on any channel.

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What makes Odience
and its AI algorithms unique?

  • IntelligenceAnalyze every type of audience based on their topics
  • Buyer personas developmentThe ideal consumer profile for each niche
  • Influencer detectionFinding the most suitable influencers for your audience
  • Audience Activation Activate Odience insights on Meta’s Business Manager with just a few clicks

The largest panel in the sectorwith one billion users on Instagram, TikTok, Twitter, Statista, and GWI.

Over 5000+ data points. Comprehensive coverage of socio-demographic, behavioral, and digital data.

Planning by topic for the definition of the advertising target in a cookieless and idless mode.

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Truly representative data of the digital world

Audience Personas Utilize the creation of a real profile for each audience with the key insights of the generated audience segment.
Sociodemo Find out about age groups, gender, language, professions, all thanks to artificial intelligence while respecting sensitive user data.
Interest Analyze users’ interests and use them in advertising campaigns through our entity extraction algorithm.
Contents Discover the content followed by your audience and understand their passions to engage with them better.
Online Habits e Purchases Common insights from market research such as analysis of the most used social media platforms, desires, and in-store and online purchase intentions.
Influencer Detection Identify the key influencers for your audience based on the interests and behaviors of their followers.

Ready-to-use insights and analyses

Each individual view of Odience dashboards is designed to stand alone with a card-based structure that answers specific questions that marketers and advertisers need to address

Our clients’ opinion:

Discover what Odience can do for you by reading the reviews from our clients

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Roberta Anelli
Innovation Manager @PwC Italy

Odience appears as highly intuitive and user-friendly, furthermore, it allows a rapid and rational organization of gathered information, for instance it facilitates the automatic creation of personas and delivers precise user information promptly.
It is a fundamental tool for guiding market segmentation strategies and accurate profiling, enabling the understanding of interests, behaviors, utilized channels, and more.

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Julian Garritz
Co-founder and General Manager Garritz International

Odience is an exceptional consumer intelligence tool that revolutionizes audience insights. With its cutting-edge capabilities, it delves deep into zero-party data to gather valuable information directly from consumers. By tapping into this firsthand data, Odience empowers marketers to enrich their audience models, gaining unprecedented accuracy and relevancy for crafting targeted advertising campaigns and media strategies.

The tool’s ability to penetrate zero-party data opens up possibilities. Marketers can now understand consumer preferences, behaviors, and desires at an unparalleled level. With this insightful knowledge, they can design personalized and compelling campaigns that resonate with their target audience, maximizing engagement and conversions. Odience is a game-changer in the marketing landscape, allowing brands to create meaningful connections with consumers and achieve remarkable success in their advertising endeavors.

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Request a demo to activate your first audience

Let our team guide you in Odience’s implementation into your marketing strategies. You’ll receive your first audience for free, as an indicator of our commitment towards your objectives.

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What our customers say

The best quotes from our clients.
Their experience with our product and team.

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Stefano S.

The huge amount of data produced by the internet and social networks is a very useful source of information for brands but also it could be a barrier that can generate noise and disorientation. Artificial Intelligence and automation generated by KPI6’s proprietary algorithms allow us to extract meaningful data from real people, not cookies.

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Luca P.
Senior Manager

I have used KPI6 to extract strategic insight on different issues and to study audiences’ behaviour and purchase intent on several industry. KPI6 support is costant, professional and timely. It was also useful to highlight strategic trends and new topics of discussion within audiences of interest.

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Giulia P.
Brand Manager

The possibility of social listening not only on a superficial level, but to work on data by investigating the nuances and interests of users is priceless for a company’s communication strategy. Our strategy has totally changed since using the platform. We have more precision, of course, but also more questions and more creativity.

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Antonio M.
Senior Data Strategy

This rapresent an important starting point to make meaningful focus on what people say, think and feel about a brand, a person or a topic. the opportunity to analize each of this element on two side: analytics (trend, frequence, sentiment, emotions) and audience is a powerful features

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Andrea Z.
Product Manager

KPI6 is a valid tool to get information I need as a support to make decisions about product development. You are 99% of the times able to get valuable drivers in absolutely no time. For instance, I often run research on both social networks and forums to understand people’s frustrations or value points when they talk about a certain product. It’s faster and less expensive than an institutional survey and it lets you get more granular on details of interest or to find new topics to explore. Once you learn how to use it, the only limit is your fantasy and approach. You can really get data about possibly every topic in every part of the world.

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Karla T.
Data Analyst & Programmatic Activation Mgr Consumer Goods

Ability to get a large amount of data available, with a minimum of effort – Easy to understand UX – Precise and granular data collection – Data visualization clean and clear – Possibility to create your own dashboard – Access to panel data – Ease of obtaining overlap analysis between the different searches / audiences created – All Insights can be actionable in digital campaigns

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Marco R.
Data & Analytics Manager

It’s a very user-friendly tool. It has a lot of features related to sentiment and emotion analysis, but also it is a great tool to design useful insights on audiences and on relevant topics. The tool offers more insights than the standard platform, and we can analyze better all the data thanks to the data visualization part.

Get Started Today

Get in touch with one of our analysts to understand how KPI6’ can help your company achieve better results.

Fill in the form and we’ll be back to you within a day to schedule a meeting and to set up a customized demo.


  • Understand your pain and needs
  • Offer you a complete tour of KPI6’s features
  • Learn how to solve your use cases with our insights

Trusted by world’s market leaders:

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