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lookalike logo22 - Kpi6 - LookaLike

Real-time Consumer analysis and Buyer Personas discovery

LookAlike allows you to build the perfect Buyer Personas: use AI to find and target potential customers without having any first-party information.

With LookAlike, simply starting from a Topic, Brand, or interest, you will be able to get an audience analysis with more than 5.000 data points such as interests, behaviors, demographics, purchase habits, media consumption, and more.

LookILike visual - Kpi6 - LookaLike

With LookAlike you can build detailed personas based on interests, demographics and psychographics enriched with more than 5.000 characteristics. Having a strong understanding of your audience allows you to create more powerful and effective strategies.

Join the data-driven companies using the KPI6 platform

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LookAlike use cases to unfold

We make Marketers and Strategists life easier

Audience Definition

Get a complete understanding of your target and find new markets opportunities and partnership ideas.

Advertising – segmentation & targeting

Drive your advertising with the best cookie-less insight. Engage your target like a sniper and save budget.

Competitive Intelligence

Understand your competitor’s audiences to gain market share.

Audience Comparison

Observe differences among audiences to find the best matching between consumers and your products or values.

A unique toolset to understand audience analysis

LookAlike has the only Artificial Intelligence in the world able to show you this unique combination of insights.
A complete enrichment will skyrocket your knowledge and understanding of relevant audiences, target customers, influencers and much more. And, of course, in a few clicks.

Demographic Get insights about your target’s gender, location, age and language.
Job Positions Discover their employment status, industries and income levels.
Personality A deep understanding of people’s personality characteristics, needs, and values.
Behaviors Explore data like assets, attitudes, interests, sports, travel tendencies. Discover how the audience interact with brands and its consumption behaviors.
Interests Find what they love to do and talk about, and resonate with them.

What our customers say

The best quotes from our clients.
Their experience with our product and team.

(admiration 😍)
avatar 26 - Kpi6 - Stefano S.
Stefano S.

The huge amount of data produced by the internet and social networks is a very useful source of information for brands but also it could be a barrier that can generate noise and disorientation. Artificial Intelligence and automation generated by KPI6’s proprietary algorithms allow us to extract meaningful data from real people, not cookies.

avatar 23 - Kpi6 - Luca P.
Luca P.
Senior Manager

I have used KPI6 to extract strategic insight on different issues and to study audiences’ behaviour and purchase intent on several industry. KPI6 support is costant, professional and timely. It was also useful to highlight strategic trends and new topics of discussion within audiences of interest.

avatar 21 - Kpi6 - Giulia P.
Giulia P.
Brand Manager

The possibility of social listening not only on a superficial level, but to work on data by investigating the nuances and interests of users is priceless for a company’s communication strategy. Our strategy has totally changed since using the platform. We have more precision, of course, but also more questions and more creativity.

avatar 16 - Kpi6 - Antonio M.
Antonio M.
Senior Data Strategy

This rapresent an important starting point to make meaningful focus on what people say, think and feel about a brand, a person or a topic. the opportunity to analize each of this element on two side: analytics (trend, frequence, sentiment, emotions) and audience is a powerful features

avatar 22 - Kpi6 - Andrea Z.
Andrea Z.
Product Manager

KPI6 is a valid tool to get information I need as a support to make decisions about product development. You are 99% of the times able to get valuable drivers in absolutely no time. For instance, I often run research on both social networks and forums to understand people’s frustrations or value points when they talk about a certain product. It’s faster and less expensive than an institutional survey and it lets you get more granular on details of interest or to find new topics to explore. Once you learn how to use it, the only limit is your fantasy and approach. You can really get data about possibly every topic in every part of the world.

avatar 19 - Kpi6 - Karla T.
Karla T.
Data Analyst & Programmatic Activation Mgr Consumer Goods

Ability to get a large amount of data available, with a minimum of effort – Easy to understand UX – Precise and granular data collection – Data visualization clean and clear – Possibility to create your own dashboard – Access to panel data – Ease of obtaining overlap analysis between the different searches / audiences created – All Insights can be actionable in digital campaigns

avatar 25 - Kpi6 - Marco R.
Marco R.
Data & Analytics Manager

It’s a very user-friendly tool. It has a lot of features related to sentiment and emotion analysis, but also it is a great tool to design useful insights on audiences and on relevant topics. The tool offers more insights than the standard platform, and we can analyze better all the data thanks to the data visualization part.

Get Started Today

Get in touch with one of our analysts to understand how KPI6’ can help your company achieve better results.

Fill in the form and we’ll be back to you within a day to schedule a meeting and to set up a customized demo.


  • Understand your pain and needs
  • Offer you a complete tour of KPI6’s features
  • Learn how to solve your use cases with our insights

Trusted by world’s market leaders:

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