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Privacy Policy of collects some Personal Data from its Users.

Owner of & relative services Srl
Via P. Togliatti, 5/C
42048 – Rubiera (RE)

Owner contact email:

Types of Data collected

Among the types of Personal Data that collects, by itself or through third parties, there are: first name; last name; email address; company name; profession; Cookies; Usage Data; Data communicated while using the service.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using
Unless specified otherwise, all Data requested by is mandatory and failure to provide this Data may make it impossible for to provide its services. In cases where specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools – by or by the owners of third-party services used by serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy, if available.

Users are responsible for any third-party Personal Data obtained, published or shared through and confirm that they have the third party’s consent to provide the Data to the Owner.

Mode and place of processing the Data

Methods of processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Legal basis of processing

The Owner may process Personal Data relating to Users if one of the following applies:

  • Users have given their consent for one or more specific purposes. Note: Under some legislations the Owner may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law;
  • provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
  • processing is necessary for compliance with a legal obligation to which the Owner is subject;
  • processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
  • processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.


The Data is processed at the Owner’s operating offices and in any other places where the parties involved in the processing are located.

Depending on the User’s location, data transfers may involve transferring the User’s Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

If any such transfer takes place, Users can find out more by checking the relevant sections of this document or inquire with the Owner using the information provided in the contact section.

Retention time

Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.


  • Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
  • Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

PwC Partnership

In case the user gives his/her consent, KPI6 srl may transfer the data provided by him/her to PRICEWATERHOUSECOOPERS ADVISORY SpA (hereinafter “PwC”) with office in Milan, Via Monte Rosa, n. 91 and the latter will be allowed to contact the user to further investigate the user’s interest in the Consumer Trust Index and to investigate potential interest in related services.

The purposes of processing

Purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Services, as well as for the following purposes: Registration and authentication, Handling payments, Analytics, User database management, Contacting the User, Managing contacts and sending messages, Remarketing and behavioral targeting, Tag Management, Hosting and backend infrastructure and Interaction with live chat platforms.

Users can find further detailed information about such purposes of processing and about the specific Personal Data used for each purpose in the respective sections of this document.

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:


The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Analytics with anonymized IP (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
This integration of Google Analytics anonymizes your IP address. It works by shortening Users’ IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.

Personal Data collected: Cookies; Usage Data.

Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.

Woopra (Woopra)

Woopra is an analytics service provided by Woopra Inc.

Personal Data collected: Cookies; Usage Data.

Place of processing: United States – Privacy Policy.

Hotjar Form Analysis & Conversion Funnels (Hotjar Ltd.)

Hotjar is an analytics service provided by Hotjar Ltd.
Hotjar honors generic Do Not Track headers. This means your browser can tell its script not to collect any of your data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

Personal Data collected: Cookies; Usage Data.

Place of processing: Malta – Privacy Policy – Opt Out.

HubSpot Analytics (HubSpot, Inc.)

HubSpot Analytics is an analytics service provided by HubSpot, Inc.

Personal Data collected: Cookies; Usage Data.

Place of processing: United States – Privacy Policy – Opt Out .

Twitter Ads conversion tracking (Twitter, Inc.)

Twitter Ads conversion tracking is an analytics service provided by Twitter, Inc. that connects data from the Twitter advertising network with actions performed on

Personal Data collected: Cookies; Usage Data.

Place of processing: United States – Privacy Policy. Privacy Shield participant.

Contacting the User

Mailing list or newsletter (

By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning Your email address might also be added to this list as a result of signing up to or after making a purchase.

Personal Data collected: email address.

Handling payments

Payment processing services enable to process payments by credit card, bank transfer or other means. To ensure greater security, shares only the information necessary to execute the transaction with the financial intermediaries handling the transaction.
Some of these services may also enable the sending of timed messages to the User, such as emails containing invoices or notifications concerning the payment.

Stripe (Stripe Inc)

Stripe is a payment service provided by Stripe Inc.

Personal Data collected: various types of Data as specified in the privacy policy of the service.

Place of processing: United States – Privacy Policy. Privacy Shield participant.

Hosting and backend infrastructure

This type of service has the purpose of hosting Data and files that enable to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

Amazon Web Services (AWS) (Amazon Web Services, Inc.)

Amazon Web Services (AWS) is a hosting and backend service provided by Amazon Web Services, Inc.

Personal Data collected: various types of Data as specified in the privacy policy of the service.

Place of processing: Ireland – Privacy Policy. Privacy Shield participant.

Interaction with live chat platforms

This type of service allows Users to interact with third-party live chat platforms directly from the pages of, for contacting and being contacted by support service.
If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service. Moreover, live chat conversations may be logged.

Freshchat Widget (Freshworks, Inc.)

The Freshchat Widget is a service for interacting with the Freshchat live chat platform provided by Freshworks, Inc.

Personal Data collected: Cookies; Data communicated while using the service; email address; Usage Data.

Place of processing: United States – Privacy Policy. Privacy Shield participant.

Managing contacts and sending messages

This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

Mailchimp (The Rocket Science Group, LLC.)

Mailchimp is an email address management and message sending service provided by The Rocket Science Group, LLC.

Personal Data collected: Cookies; email address.

Place of processing: United States – Privacy Policy. Privacy Shield participant.

Registration and authentication

By registering or authenticating, Users allow to identify them and give them access to dedicated services.
Depending on what is described below, third parties may provide registration and authentication services. In this case, will be able to access some Data, stored by these third-party services, for registration or identification purposes.

Direct registration (

The User registers by filling out the registration form and providing the Personal Data directly to

Personal Data collected: company name; email address; first name; last name; profession.

Remarketing and behavioral targeting

This type of service allows and its partners to inform, optimize and serve advertising based on past use of by the User.

Remarketing and behavioral targeting

This type of service allows and its partners to inform, optimize and serve advertising based on past use of by the User.
This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the remarketing and behavioral targeting activity.
In addition to any opt out offered by any of the services below, the User may opt out of a third-party service’s use of cookies by visiting the Network Advertising Initiative opt-out page.

Facebook Custom Audience (Facebook, Inc.)

Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of with the Facebook advertising network.

Personal Data collected: Cookies; email address.

Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.

Google Ads Remarketing (Google LLC)

Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google LLC that connects the activity of with the Google Ads advertising network and the DoubleClick Cookie.

Users can opt out of Google’s use of cookies for ads personalization by visiting Google’s Ads Settings.

Personal Data collected: Cookies; Usage Data.

Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.

Twitter Remarketing (Twitter, Inc.)

Twitter Remarketing is a remarketing and behavioral targeting service provided by Twitter, Inc. that connects the activity of with the Twitter advertising network.

Personal Data collected: Cookies; Usage Data.

Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.

Tag Management

This type of service helps the Owner to manage the tags or scripts needed on in a centralized fashion.
This results in the Users’ Data flowing through these services, potentially resulting in the retention of this Data.

Google Tag Manager (Google LLC)

Google Tag Manager is a tag management service provided by Google LLC.

Personal Data collected: Cookies; Usage Data.

Place of processing: United States – Privacy Policy. Privacy Shield participant.

User database management

This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks’ profiles) and used to build private profiles that the Owner can display and use for improving
Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on

Intercom (Intercom Inc.)

Intercom is a User database management service provided by Intercom Inc. Intercom can also be used as a medium for communications, either through email, or through messages within

Personal Data collected: Cookies; email address; Usage Data; various types of Data as specified in the privacy policy of the service.

Place of processing: United States – Privacy Policy.

Further information about Personal Data

Use of our Service by the clients

In order to use our Service, the clients have to disclose to their users the use of the Service and provide them a privacy policy in compliance with the applicable law that should be conspicuously posted on their website/mobile application.
We do provide for an opt-out facility, the link of which must be available on such privacy notice.

What our Service does and how Authors can opt-out

Our Service consists of a sophisticated tool that our clients can use to analyze their actual or potential audience through social media (such as Twitter, Facebook etc.) content, or content published on our clients’ websites and/or mobile applications.

In order to analyze social media content, we enter into an agreement with the relevant social network provider which makes available, usually via API, the technical means that we need in order to make our Service happen and perform our analyses.

The information we gather are published or, in any case, made publicly available by the social network users or our client’s users (the “Authors”).

If you are an Author on social media, please be aware of the fact that if we are able to access your information, this means that you have previously given permission to the social network (who acts as data controller) and you have consented to such processing.

You may deny this consent at any time by changing your privacy setting on the social network platform.

What type of information do we collect about Authors?

We do collect the information that our clients share with us. To learn more about this, we invite you to read their privacy policy, and in particular the section dedicated to our Service.

As for the social media, the information collected largely depends on the information made available by the social network provider, which in turn depends on the policy they have in place.

In any case, if any of the following information is shared or otherwise made available, we may have access to

  • your name, surname, screen name or username, or other online identifier of yours;
  • any content that you have published under your name/username and the like, such as, including but not limited to, comments, expressions, opinions, posts, tweets, etc.;
  • your profile picture or other images, such as avatars, or videos that you post or interact with;
  • your job title or profession;
  • your interests;
  • your location;
  • your gender/marital status; and
  • any other information you decide to make publicly available.

Authors must also be aware that further information can be derived from the information above and, in general, from any information we are provided with.

For example, if you share your location and we know that you live in the USA, we may reasonably infer that you can speak English, if you like a product or service we may infer that you may want to see more of the same in your ads etc.

Sometimes we may also infer very sensitive information about you, which means that, despite the fact that we do not, in principle, process this type of information, they can be nonetheless inferred by simply combining what we we already know about you.
For example, if you share your marital status and name of your spouse, we may infer your sexual orientation, if you share information about your profession we may infer what your yearly income is likely to be, if you share your picture we can infer your gender, and so on.

The inferences are based on algorithms that analyse the data that you have posted. In other words, we do not make any decisions about you based on the data that we process about you (either inferred or not). Our Service consists of making the analyses based on the data provided available to our clients. It is up to our clients to decide what (if anything) to do with the data and any inferences thereof.

What is our position with respect to the processing of Authors' Data?

We are not the data controller of the above information and process them as data processor according to the terms and conditions set forth in the agreement that we entered into with the controllers (i.e. on one side our client, on the other side the social network provider).

This means that we are bound to both the terms and conditions of the social network providers, entered into whenever we use their API or other technical tools, and by the data processing agreement that we sign with our clients.

Whenever we do create a report or a pitch or any kind of document, brochure, newsletter to promote the Service, we never use information that can be used, even if combined with any other information, to identify, either directly or indirectly, individuals.

This means that the statistics and analyses we publish shall never contain personal data in such a way that makes them relevant for, or fall within the scope of, the European data protection law.

Are Author's data securely processed?

Yes, they are. We have in place a very strict policy in this regard that meets the principles of privacy by design and privacy by default and ensure that your data are processed in such a manner that minimize the risks of, including but not limited to, loss, erasure, disclosure, dissemination of your data.

Despite the above, please be aware that we not responsible for the way our clients use the Service.

According to what legal basis do we process Authors' Data?

We do process Authors’ data to comply with our contractual obligation to provide the Service to our clients.

We may process such data also in ways related to, but ancillary, to the Service that we offer. For example, we may use the data to comply with our legal obligations or enforce our rights, including the legal obligations or enforcement of rights of third parties.

Please be aware that, since we act as data processor, meaning that we process your data on behalf of a controller, the latter must have a legal basis to process your data to begin with.

As stated above, the social network provider must be given your consent to utilize your personal information and permit third parties like us to utilize your information in the way we do.

Our clients have, in principle, the legitimate interest to learn more about their customers, how their brand is perceived, what their customers like about them and what they don’t, where their competitors position themselves, and the like.

In this respect, we are simply technical providers that empower them and their business by providing them with the means to do so.

Please note that other legal basis of the processing may be found in the client’s privacy policy which we strongly encourage you to read first.

How long shall the above information be retained?

As long as it takes for us to provide the Service to our clients.

We don’t keep the data any longer and don’t process them for other purposes other than providing the Service to our clients.

In some cases, the law may provide for a longer retention period or we may retain your data for a longer period because we need to defend our rights and prerogatives before a Court (e.g. in case of criminal offense or in case any illicit conduct has been perpetrated against us).

However, if none of the above occurs, upon delivery of the analysis requested, your data is immediately deleted.

How do I opt-out from your Service?

Simply contact the Owner at the following email address:

The rights of Users

Users may exercise certain rights regarding their Data processed by the Owner.

In particular, Users have the right to do the following:


  • Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
  • Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below.
  • Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
  • Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
  • Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
  • Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from the Owner.
  • Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User’s consent, on a contract which the User is part of or on pre-contractual obligations thereof.
  • Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.
Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn, whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the Owner as early as possible and always within one month.

Cookie Policy

Cookie Policy uses Cookies. To learn more and for a detailed cookie notice, the User may consult the Cookie Policy.

Additional information about Data collection and processing

Legal action

The User’s Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.

Additional information about User's Personal Data

In addition to the information contained in this privacy policy, may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, and any third-party services may collect files that record interaction with (System logs) use other Personal Data (such as the IP Address) for this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page and possibly within and/or – as far as technically and legally feasible – sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.

How “Do Not Track” requests are handled does not support “Do Not Track” requests.
To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies.

Definitions and legal references

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data

Information collected automatically through (or third-party services employed in, which can include: the IP addresses or domain names of the computers utilized by the Users who use, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.


The individual using who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Data Supervisor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of The Data Controller, unless otherwise specified, is the Owner of (or this Application)

The means by which the Personal Data of the User is collected and processed.


The service provided by as described in the relative terms (if available) and on this site/application.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.


Small sets of data stored in the User’s device.

Legal information

This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).

This privacy policy relates solely to, if not stated otherwise within this document.

Latest update: September 09, 2019

iubenda hosts this content and only collects the Personal Data strictly necessary for it to be provided.

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