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Privacy Policy of KPI6.com for Authors

KPI6.com collects some Personal Data from its users and social media / websites authors.

Owner of KPI6.com & relative services

KPI6.com Srl
Via P. Togliatti, 5/C
42048 – Rubiera (RE)

Owner contact email: info@kpi6.com


If you publish information on publicly available websites or social media platforms (e.g. Twitter, Instagram, Facebook, etc.), KPI6.COM Srl may have collected Personal Data about you. This is because KPI6 operates services that collects publicly available information from the Internet, analyzes it, puts it in a database, and offers access to its database, along with analytics, to companies who want to understand how consumers react to their brand and campaigns online.
All the information we collect is already publicly available. The information is also information that you chose to publish online – we just collect it, index it, and put it all in the same place. This makes the data easier to search for what people are talking about online, and what they think of certain brands.
We know how valuable your privacy is to you. You can trust us to handle it carefully. We work to keep your Personal Data secure, and we place restrictions on our customers’ use of the data they access through us.
Also remember: you are in control of your data. First, you have choices about what you post online, the platforms you use, and the privacy settings that apply to your posts. Second, you have legal rights depending on where you live and on our legal obligations. For example, you can ask us to show you what data we have about you, make us correct that data if it is inaccurate, and even ask us to delete or stop using the data.
This privacy statement addresses how we handle the personally identifiable information (“Personal Data”) that KPI6.Com Srl collects and processes about individual authors of online content (“Author”, “you” or “your”) through the Services that we offer to our customers.

KPI6.com srl’s identity as data controller

We are KPI6.com Srl and we trade as KPI6 (“we”, “us” or “KPI6”). Our registered office address is at Piazza A. Casotti 2, 42121, Reggio Emilia (RE), Italy.

Our company number is 02687020350.

There is no subsidiary acting in our name.

We act as the data controller of the Personal Data that we process about you.

Subjects of interest for this statement

This privacy statement applies to you if you publish information on publicly available websites or social media platform (Twitter, Instagram, Facebook, Reddit etc.) that we collect data from.

Reasons to collect data and sources we use

We collect and collate information that is publicly available on the Internet. If you can be identified from this information, and it relates to you, then it will be your Personal Data. For example, your name or username in connection with your Twitter or Facebook profile or the content of your public posts on these sites would be your Personal Data.

In a nutshell, this is how we work: we collect and index publicly available information from the Internet. We get data via search crawling or by contracting directly with content providers and data resellers to gain access to data from them. In each case, the only information that we have access to is information that Authors like you published or made available publicly. This information is then collected, indexed, and stored in our database. We offer access to our database, as well as analytics of the data within that database, to customers (our “Services”). This allows our customers to learn more about their brand, their consumers, their competitors, and act with more certainty in their marketing decisions.

The following graphic depicts how our Services work.


data collection flow - Kpi6 - Privacy Policy (Author)

Typology of data we collect

Personal data you publish

On the premise that all Personal Data we collect about you comes from publicly available sources, the categories of Personal Data we collect depends on the source of the data, what the source or platform chooses to make available to us, plus what you choose to make publicly available. The Personal Data that we collect could include the following categories and examples:

  • identification information: your name, username, handle, or other identifier;
  • content information: the content you have published via that name, username, handle, or other identifier, (e.g. comments, expressions, opinions, posts, etc.);
  • audio/visual information: your profile picture or other images or videos that you post or interact with;
  • employment information: your job title or profession (including category of profession, for example “journalist”);
  • demographic information: your interests and gender; and
    geolocation information: your location.

Personal data we infer about you
We may also analyze the Personal Data you have published to infer other Personal Data about you and provide our analysis to our customers. For example:

data infer example - Kpi6 - Privacy Policy (Author)

When we infer data about you, we do so automatically, based on each individual post. We do not look at multiple posts in combination, and our algorithms analyse each of your posts individually.

How we use personal data

Primary use

We principally use each of the categories of your Personal Data referenced above to offer our Services to our customers. We do not use algorithms to make automated decisions about you in violation of applicable law or in a way that produces a significant legal effect. In other words, we only make data (inferred or not) and analytics available to our customers. Our legal basis for this type of data processing is that we have a legitimate interest in running our business and providing our Services to our customers. Whenever we process data that has sensitive Personal Data in it, we do so only because you have made that information public. In addition to our uses of your Personal Data, our customers also have a legitimate interest in accessing this data in order to understand their customer base and engagement with their brands.

Secondary use

In accordance with our aforementioned legitimate interest, we also use each of the categories of Personal Data referenced above in ways related, but ancillary, to the Services that we offer. For example, we may use the data to:

  • improve our services;
  • comply with our legal obligations;
  • enforce our rights, including the legal obligations or enforcement of rights of third parties.
For how much time your personal data is stored

We will keep your Personal Data for as long as it is necessary for us to provide the Services.

However, if you request that we delete your data, or if you delete your data from the platform in which it was originally published (and that platform indicates the deletion to us), we will also delete your data from our Services.

We may not be able to comply with a request to delete your data is if we are required to retain the data according to applicable law.

Subjects we could share your personal data with

Any member of our company group
We may share your Personal Data with our employees, subsidiaries, parent companies, and affiliates.

Unaffiliated entities
We may share your Personal Data above with selected unaffiliated entities for our business purposes, including the following:

  • customers – for the purpose of providing our Services (as explained above);
  • business partners, data processors, suppliers and sub-contractors – for the performance of any contract we enter into with them;
  • analytics, ISPs, and search engine providers – for analytics and improving our Services;
  • prospective buyers – if a third party acquires us or our assets, your Personal Data may be part of the transferred company or assets;
  • public authorities or third parties – to whom your Personal Data must be compulsorily communicated according to the applicable law

As mentioned, part of our Services involves offering access to our database and analytics to customers who want to understand how consumers react to their brand and campaigns online. Our sharing of the categories of Personal Data described above through our Services is likely to be considered “selling” Personal Data under certain data privacy laws.

You always have the right to opt out of the this kind of sharing of your Personal Data for the purposes described above. Please see below for information on these rights and how to exercise them.

Ways and tools we use to protect your personal data

 Secure servers
The servers that hold your data have administrative, technical and physical controls to safeguard your data, including industry-standard encryption technology.

Usage restrictions
We prohibit our customers from using your Personal Data:

  • to target and profile you on the basis of sensitive categories of Personal Data (e.g. health status, sexual orientation, political beliefs, etc.);
  • to single out individuals for unlawful or discriminatory purposes;
  • in any way that goes against the law, including data protection law.

Third entities

If other entities process your Personal Data, we ensure there are adequate contractual and operational safeguards in place.

Where your data is stored

We may transfer your Personal Data to, and store it in, a country other than your own.

That country may not provide the same level of data protection as your own country.

Whenever we transfer your information outside of the European Economic Area or the United Kingdom, we will take steps to ensure that, according to the applicable law, adequate safeguards are in place to protect your Personal Data and to make sure it is treated securely.

You may contact us for a summary of the safeguards which we have put in place to protect your Personal Data and privacy rights in these circumstances.

Your privacy rights & choices

Your choices

As an Author, you are the creator of the Personal Data and have direct control over what you decide to post publicly online.

You can always review the privacy settings available on all platforms you use to publish content online, including making your profile private.

You should read the privacy statements provided by the platforms you publish content on.

Your rights

You have certain rights in relation to your Personal Data. According to the applicable law, you are entitled to:

  • request access to the Personal Data that we have about you;
  • ask us to update, rectify or erase your Personal Data;
  • exercise the right to data portability (i.e., the right both to receive from us your Personal Data in a structured, commonly used and machine readable format and to transmit those data do another controller without our hindrance)
  • request that we restrict or stop the processing of any Personal Data we hold about you;
  • lodge a complaint about our use of your Personal Data with the competent data privacy authority ( if you have a complaint about our data practices, we do hope that you’ll reach out to us first, so we have a chance to address your concerns);
  • not be discriminated against for the exercise of your privacy rights.

To exercise any of these rights, ask us questions, voice concerns, or request a copy of this statement in a different format, please submit a verifiable request to us by either:

Only you, or a person you have authorized to act on your behalf, may make a request related to your Personal Data. You may also make a verifiable request on behalf of your minor child or ward. If you submit a request through an authorized agent, the agent must present signed written permission to act on your behalf and you may also be required to independently verify your identity with us.

In order to protect your Personal Data, we may ask you or your authorized agent to provide additional Personal Data so that we can verify your identity. Any information that you provide will only ever be used as part of the process to confirm your identity and complete your request. In order to protect your Personal Data, if we cannot verify your identity, we will not be able to comply with your request.

Once you have submitted a request, you can expect an initial reply from the KPI6 Privacy Team within a reasonable amount of time, dependent on where you live. Except where the law does not require or allow us to do so, any information we have of yours will be provided in an easily accessible and portable format once we have received your verifiable request. We will adhere to the appropriate response timeline that applies to you depending on where you live. We may request additional time if necessary in accordance with applicable law.

California Residents

The categories of personal information (as defined by the CCPA) about California residents that we may collect and disclose to others for a business purpose are listed and described in the “Typology of data we collect” section. We collect these categories for the purposes described in “How we use personal data” and with the parties described in the “Subjects we could share your personal data with” section. We do not sell personal information in the traditional sense although we do engage in online advertising. Please see this section above and our Cookie Policy for your options and choices.

Latest update: January 20, 2023

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