What’s New!

OdienceTalk propels you into a new era of audience engagement. This innovative virtual chat platform is designed to enable direct engagement with the most relevant segments of your audience. It offers unprecedented qualitative insights, making it easier to understand your audience like never before.

Imagine the ability to test product perceptions or gauge reactions to advertising campaigns in real-time. OdienceTalk facilitates this with feedback that mirrors the intricate dynamics of a constantly evolving market. This platform is not just about gathering data; it’s about deep understanding.

The strength of OdienceTalk lies in its capacity to bring to life over 5,000 datapoints, encompassing more than 700 prompted and unprompted questions. It’s like conversing with a real consumer, thanks to the integration of advanced generative AI. OdienceTalk is more than a tool – it’s your gateway to truly insightful audience conversations.

Our latest innovation, the Income Chart, is a comprehensive profiling tool designed to reveal the income brackets of your audience, meticulously segmented into detailed categories. This tool provides deep insights, enabling you to customize your marketing and product strategies with unmatched precision.

Whether you are positioning a luxury product or aiming to maximize the ROI of an advertising campaign, the Income Chart offers you the capability to target the purchasing power of your audience with surgical accuracy. It’s not just about understanding income levels; it’s about leveraging that knowledge for strategic decision-making in your marketing efforts.

Our second major update is the “New Biography Chart.” This tool analyzes the social biographies of your users and creates a “Word Cloud” that displays individual words, word pairs, and even emojis. This offers a complete view of how users self-represent on social platforms.

Social biographies are a treasure trove of information. People often share the best version of themselves and what they are most proud of. Imagine being able to understand in an aggregated way which aspects of themselves people love to express the most. This tool is a valuable ally for shaping communication and targeting in a more effective and authentic way, in line with what is already important to the audience.

We’ve come to the aid of your reports, and now you can download all your valuable Odience insights in PNG and SVG formats. We’ve listened to your feedback since the launch of Odience, and release after release, we’re getting closer to the desires of strategists and advertisers who make audience intelligence the basis of their decision-making process.

What are the favorite places of your audience? And those that deserve a photo, a public sharing of a special moment? Knowing the places that excite the users of your audience can provide you with various strategic and creative ideas for planning communication towards your best audience.

Now you can directly upload the audience to your Facebook Business Manager. This important step represents a crucial stage in our journey of merging Martech and Adtech. Now you can take advantage of all the Odience insights related to your main segment or the entire audience, saving considerable time and reducing budget waste.

Link di approfondimento

3 reasons to supercharge your Facebook Business Manager campaigns with Odience targeting

The arrival of new Large Language Modeling technologies has provided us with the opportunity to decisively improve the classification capability of the collected posts. The most demanding customers always deserve the state of the art of every technology, and we have made a significant improvement to the custom classifiers we have created so far.

A new insight has arrived from the contents of your audience. Each niche and segment has its most mentioned characters in the conversations of the users who compose them. Find out who the most popular are and who, perhaps unexpectedly, can become a point of reference for better understand users and their affinity.

We welcome the ranking of the most cited brands among all the users of your audience. Using advanced text recognition, we provide you with an easy-to-understand, intuitive, yet detailed ranking.

In addition to highlighting the most frequently mentioned brands by your audience, we also provide in-depth information on their passions, the categories of products of greatest interest, and the main competitors in the market.

Link di approfondimento

Migliora la tua Audience Discovery con l’insight “Brands” di Odience

Who said beta? Finally, the journey towards targeting with our insights has started for everyone. From today, you can request to use our targeting creation method on Facebook Business Manager or your favorite DSP. The cookieless and idless revolution has just begun.

Go beyond deterministic profiling and step out of the social media sphere. Add concrete answers to real questions to your audience’s representation. We’ve added 2 new tabs that probabilistically match the world’s largest panels. You can now get information on the devices used, preferred platforms, purchase intentions, most common shopping methods, and much more.

It’s been a long time since our first version of an interest detection and entity extraction algorithm. Obviously, our most exemplary insight could not be missing from our new audience intelligence product. Now you can explore all interests divided into subcategories to discover the passions of the members of your audience and the key elements to connect with them.

If user posts are the core of Odience, the section that delves into user-generated content will surely be one of the most frequented. The detection of themes, hashtags, and the most shared platforms forms the basis of the analysis of what users are talking about. All this represents the foundation for building a strategy that starts from audience intelligence insights based on recent data and extremely targeted users.

Gender, age (both in ranges and for generations), job title, and language are essential elements in an audience intelligence tool. We provide you with our best classifications to offer reliable insights, which will form the basis of your segmentation.

The real revolution in audience intelligence starts here. The most complete and updated identikit of any audience segment, whether mass or niche, is now at your fingertips. The most fascinating thing is that you won’t have to do anything to interpret the data; we’ve already selected and highlighted them for you.