Generative market research
Odience is the next-generation market research platform. Through artificial intelligence, Odience generates Panels of Digital Twins, which can be queried and used without the limitations and biases of traditional research.
Book a personalized demo
to discover your first Odience
Odience Analysis Methodology
Odience analyzes billions of publicly available data to build detailed “Digital Twins” that faithfully replicate consumers’ interests, habits, passions, and opinions,
offering a complete and realistic picture of their behavior.
Brief Input
As the first step, we begin by entering a detailed brief into the Odience platform, specifying the objectives of the market research, the target audience, and other relevant information.
Data Collection
Odience uses advanced algorithms to collect user-generated content (UGC) from various social and web platforms, relevant to the input brief.
Consumer Profiling
The collected data is analyzed through large language models (LLMs), creating digital twins of consumers. These digital profiles include behaviors, preferences, and trends.
Report Generation
Odience automatically creates a detailed report, which includes all the information collected and analyzed, presenting the main findings and recommendations for the client.
Report Sharing
The final report is generated in digital format and made available to the client on the Odience platform, ready to be consulted and used for making strategic decisions.
Data Analysis
The platform performs an in-depth analysis of the data, using machine learning techniques and artificial intelligence to identify relevant patterns, sentiments, and insights.
Trusted By
To discover and understand consumer segments and niches,
reaching them on any channel
Use Cases
Request a demo to activate your first audience
Let our team guide you in implementing Odience into your marketing strategies. You will receive your first audience for free as a sign of our commitment to your goals.
