KPI6 – Digital Consumer Intelligence

KPI6 is the all-in-one suite that doubles the efficiency of your market research efforts.

Analyze your customers on a completely different level and action data to reach your goals.

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Digital approach

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C-TI is a day-by-day indicator of Italian drivers’ trust, emotions and propensity to spend.

A new data-driven way for reaC-TIng through the constant evolution of normality concept.

Digital transformation within car purchasing

Which type of marketing strategy will be most effeC-TIve in the new normal scenario?

The bar chart shows the variation of the volume of social posts containing words that refer to “digital selling”, such as: “marketplace”, “tour virtuale” or “showroom online”.

The word-cloud shows the most frequent expressions used within these  contents.

The bar chart shows the variation of the volume of social posts containing words that refer to “traditional selling”, such as: “visita la tua concessionaria di fiducia” or “test drive”.

The word-cloud shows  the most frequent expressions used within these  contents.

Discover the best way to understand the automotive industry and the “new normal” consumers dynamics.

Take a look at the specific insights we can provide on industries and specific brands.

Our reports will allow you to:
Understand your customers’ emotions and confidence day by day
Identify the most relevant trends and take advantage of them to reach your goals
Pinpoint in your roadmap when the market is going to get back to pre-crisis levels, allowing you to move with a significant advantage over your competitors

Fill in the form to start using our C-TI Industry & Brand Reports