KPI6 – Digital Consumer Intelligence

KPI6 is the all-in-one suite that doubles the efficiency of your market research efforts.

Analyze your customers on a completely different level and action data to reach your goals.


Need some help from us? Contact our skilled analysts via

Contact Info
Corso di Porta Romana 61, Milano
Via Marsala 29/h, Roma
Follow Us

Consumer Behaviour

Powered by PwC and KPI6

C-TI is a day-by-day indicator of Italian drivers’ trust, emotions and propensity to spend.

A new data-driven way for reaC-TIng through the constant evolution of normality concept.

Consumer Behaviour

What are the consumer purchase intentions and how are they changing?

The purchase intent is an index obtained from a portion of the dataset that takes into account explicit manifestations of purchase or desire for cars or motorbikes. The baseline is set at 100 on February the 3rd.

The bar-chart  displays the distribution of conversations aggregated on two categories: ownership of a vehicle or all the modalities of use of a means of private transport without owning it, such as renting or leasing.

Discover the best way to understand the automotive industry and the “new normal” consumers dynamics.

Take a look at the specific insights we can provide on industries and specific brands.

Our reports will allow you to:
Understand your customers’ emotions and confidence day by day
Identify the most relevant trends and take advantage of them to reach your goals
Pinpoint in your roadmap when the market is going to get back to pre-crisis levels, allowing you to move with a significant advantage over your competitors

Fill in the form to start using our C-TI Industry & Brand Reports