Powered by PwC and KPI6
C-TI is a day-by-day indicator of Italian drivers’ trust, emotions and propensity to spend.
A new data-driven way for reaC-TIng through the constant evolution of normality concept.
What are the consumer purchase intentions and how are they changing?
The purchase intent is an index obtained from a portion of the dataset that takes into account explicit manifestations of purchase or desire for cars or motorbikes. The baseline is set at 100 on February the 3rd.
The bar-chart displays the distribution of conversations aggregated on two categories: ownership of a vehicle or all the modalities of use of a means of private transport without owning it, such as renting or leasing.
Discover the best way to understand the automotive industry and the “new normal” consumers dynamics.
Take a look at the specific insights we can provide on industries and specific brands.