Interest analysis from Digital Media: how does it work?
Interests are fundamental components of any audience, whatever is the characteristic of the identified segment: stakeholders, brand lovers, or
Tracking real-time consumer confidence with an algorithm: Consumer Trust Index
COVID-19 is paralyzing our economies. The only way out for companies and brands is to develop strategies to understand the
Audience Profiling: #BeardLover vs #NoBeard
The world has always been divided into two factions: those who love a long, thick beard and those who prefer
The COVID-19 emergency management is only a matter of data
The world is not changing. The world has already changed. These last weeks, we had to learn to grow up as
How to use consumers personality insights
Did you know that technologies can detect the personality of a user based on its social and web activities? If
KPI6 releases “Research Audience”, the new AI feature in Analytics
Renewal period for KPI6. We don't absolutely stop because of everything that happens around us and, as loyal smart-working amateurs
Emotion analysis: the feature that outperformed “Sentiment analysis”
What the difference between Emotion analysis and Sentiment analysis is Both Emotion analysis and Sentiment Analysis are used to uncover and
The Future of Ad-targeting without third-party cookies
Cookie yes or cookieless? Is there a post-cookie-world? Well… yes, it does exist! The biggest companies and the most used
KPI6 releases Polygons, the first tool to compare clusters
People are so different and so similar at the same time.Customer segmentation is an evergreen concept. We experience that every
Is the end of 3rd party cookies really an issue?
Tell marketers that traditional tools could get obsolete in the future and no one bats an eye. Tell marketers Google's