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Product Marketing Specialist

KPI6 is a software as a service (Saas), operating in the B2B space, that allows brands and agencies to carry out market research independently, dynamically, and in real-time.

KPI6 started its acceleration path with the LVenture Group in 2015, and in 6 years the value of the company has gone from € 2M to € 10M. Investors multiplied their initial investments 5 times.

The KPI6 customer portfolio boasts the presence of Italian national and international brands: from PWC to The Coca-Cola Company, media agencies such as Publicis Groupe, and news publishing brands like AGI and SKY.

Our goal by 2023 is to enter the Euronext Milano Growth list, the list of the most promising scale-ups in Italy.

Our mission is to simplify the life of marketing teams with actionable market research data and provide data for a reachable audience using real-time data to make cross-team/brand decisions. All while protecting the privacy and safety of users, using their data in a safe environment, and ensuring high performance.

Ours is an extraordinary team of passionate and innovative people, characterised by curiosity and altruism, with a strong sense of communication.

KPI6 is growing fast and is looking for a talented Product Marketing Specialist.

Job Description

Working with the Product, Marketing, Sales and Customer Success teams, the Product Marketing Specialist will be in charge of the process of bringing the product to market, from the analysis phase, defining the positioning to the launch, as well as being in charge of copywriting. 

Specifically, his or her responsibilities will be:

  • research activities and analysis of competitors to identify trends 
  • product positioning and launch
  • content creation (Newsletter and Marketing Automation) and training aimed at facilitating the sales process 
  • creation and curation of copy and microcopy for the platform


  • Experience of at least ⅔ years in similar roles preferably in product companies
  • High level of research and analytical skills
  • Strong communication skills and excellent writing skills
  • Team work
  • Curiosity, initiative and proactivity
  • Strong interest in marketing, adv and tech 
  • Fluent knowledge of the English language
  • Sharing to our values and Why

Nice to have

  • Master’s degree
  • Previous experience in SAAS compay

Remote Work or Co-working, you choose!

We are a remote-first company, therefore you will be able to work in smart working but we can also provide a space at a co-working space according to personal habits; we would love a candidate who loves to travel while working from all over the world; traveling opens the mind and inspires.

Hours can be flexible depending on your work-life balance, we are convinced that stress is an enemy, our main benefit is organizational freedom.

We would like a person who loves to study and improve themselves to give their best; above all, they must feel they fit in with our Culture Code 

Furthermore appreciated are strong outside work-life passions, love for animals, and great respect for nature.

Hiring process:

  • Culture code meet: 30 minute call with a People & Culture Manager to discuss more information about the KPI6 culture code and the candidate’s experience.
  • Interview with the Team Lead: An interview between you and your potential team lead to get to know each other, check your skills and discover the role more extensively.
  • Technical test: if necessary we will propose to take a short test to verify your technical skills.
  • Offer: At this stage, it is clear we want you! We’ll make sure you want to join us too.

Let’s Join the Keyers Revolution!

We are always looking for people that share our vision of work and life.

Please, if there are no open positions for you, take a minute to fill out the following form and send us a spontaneous application. After you have completed your application an email will be sent to you.


publicis-group brand have trust in KPI6