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C-TI is a day-by-day indicator of Italian drivers’ trust, emotions and propensity to spend.
A new data-driven way for reaC-TIng through the constant evolution of normality concept.
What is the C-Trust Index?
The world is no longer the same as it was before. From week to week, new concepts of normality follow one another and companies as well as institutions are hunting for sudden changes in consumers’ and citizen behaviour.
PwC and KPI6 developed the C-Trust Index to accomplish this task. C-TI is a real-time indicator of how consumer and citizen trust, intended as positivity, sentiment (a field of Natural Language Processing which aims to extract and give value to the opinions present in the texts) and willingness to spend, evolves day-by-day. It resembles classic trust indexes, but it offers timely insights, collected with a non-solicited, reliable methodology.
Our goal is to help clients navigate through uncertainty, providing a powerful tool to gather insights on emerging preferences and trends.
C-TI and several related data insight allow you to act in real time and more effeC-TIvely leveraging emerging trends and technologies, optimize marketing strategies and aC-TIvate a constant monitoring of your brand’s performance against its competitors, identify the most relevant issues to plan operations improvement aC-TIvities, manage complaints and improve customer loyalty.
Powered by PwC and KPI6
C-TI automotive aims at understanding Italian drivers’ emotions, willingness to purchase different car models, use different purchase methods, adopt new mobility behaviours within the New Normal scenario.
The analysis regards a heterogeneous audience and can be further deepened to understand market and social dynamics linked to a specific audience.
The chart shows the consumer trust towards the automotive industry. It is calculated taking into account the conversation contents of social networks and web users. The trend line represents the variation of the consumer trust index over the time whereas the bar chart deepens into the emotion spectrum of the listened audience.
How the C-Trust Index could be relevant to your business?
Real-time insights on market's reaC-TIons to events, as they happen
Understanding of the drivers that move customers trust
Detailed analysis of the scenario and how it will evolve in the future
Anticipation of hidden trends and upcoming opportunities
Cluster analysis of the people who are talking about your brand
AC-TIons required to drive the change and to end the crisis
Discover the best way to understand the automotive industry and the “new normal” consumers dynamics.
Take a look at the specific insights we can provide on industries and specific brands.