“Interpandemic” guide for Italian tourists: 2021 summer trends
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#Summer2021 conversation analysis
The Italian’s conversations about travel and tourism are so popular on social media, in fact there are up to 10,000 posts published with an average engagement rate of 0.5%. Because of the next holiday period, users feel that they need to take a well-deserved break from work but, above all, they need to enjoy a vacation after experiencing an extended period locked up at home due to the pandemic. As we can see from the chart below, there is a split between travelers about the topic: 36% speak positively about it but as many as 64% express their disappointment.Italian Tourists analysis
Who is the average Italian traveler? What are its socio-demo and behavioral characteristics? Let’s go and define the traits of our tourist. The most active users are female, between 25/34 yo.What will be the Trends for this #summer2021?
Sea or mountain? That’s the main question among the tourists that are going to live a new holiday experience and that are looking for new places to visit. Well, at least for this summer, we can tell you that there was no race: almost 82% of users preferred the sea to the mountains. This could be given by the fact that not everyone is so lucky to see the sea simply by walking around their city and the pandemic has rekindled in people the desire to enjoy a beach holiday. The places that have aroused more interest are without doubt the southern regions and the islands, in particular: Sicily, Sardinia and Puglia.Get in touch with us if you wanna learn more about this audience