The New Normal – Culture and Art consumptions’ habits

The best museums that can be visited online, concerts, and performances become virtual and the cinema switch from theaters to streaming. A new way of conceiving art, culture and entertainment.

We will talk about all this in the new step of our journey into the  “New Normal” era, reporting insights about this new way of living. No more theory, but a real lifestyle, which a lot of companies have already adopted.

Every day we help large and small companies to get out of the crisis and to successfully live this new normal phase. We are sure we can do the same with you too, thanks to the many solutions and technologies suitable for this moment. Book a Demo to get a free hands-on demonstration of our platform.

The “New Normal” is the different normality we are living in: it’s all about new gestures and attitudes, new habits, and even language, all the elements that are changing our society and business.

Now the concept of New Normal refers to the greater attention to public health, implying more attention to self-care and to the prevention of those around us. A large part of industries we know has already introduced new measures to adapt to the new normal, having been heavily influenced by it.

Lockdown and smart working have led a renewal in the habits of consumers in our country, guiding them towards a new dimension of consumption.

The “new normal” market is becoming more and more competitive, the Italians will be more careful in their purchases and, in order to emerge, the brands will have to offer the customer a holistic and more personalized experience. And that’s why all industries have had to rethink their business strategies, offering new experiences and ways of consumption to customers: one of them is the sector of culture, art and entertainment.

The digital revolution has allowed us, during the lockdown and still today, to keep in touch with family and friends, attend business conferences, take courses to keep fit, order shopping online and broaden our artistic horizons. Even though physical trips cannot be planned, we are offered the opportunity to enjoy wonderful virtual trips in the art and culture, because “Beauty and art will save the world“.

Due to the pandemic and restrictions, major public and private entities have stepped up numerous high-tech initiatives to visit the world’s finest art collections. These proposals have highlighted the importance of digital to enjoy the masterpieces of art from the comfort of your own homes and, in most cases, for free.

• Art: there are a lot of initiatives to consult, as the immersive 3D tours for the Vatican Museums and the Ara Pacis in Rome, the reproductions in very high definition of the works in the Pinacoteca di Brera in Milan, the images of masterpieces of the Uffizi Gallery in Florence. And then there is Google Arts & Culture, a platform that hosts virtual itineraries and collections of Italian and international museums.

• Music: In the months when the world has had to deal with the coronavirus emergency, the music has not stopped. During the lockdown, singers and musicians have devised new ways to be heard between online concerts, and homemade videos. There are many online tours and concerts organized in the post lockdown. Various summer events were held in Italy, both in the Verona Arena and in the historic Italian squares, some of them available just in live streaming, others with limited seating. In the USA, the annual MTV event, the Video Music Awards, took place. Unlike past editions, this time the event was characterized by the absence of the public and the performances of the stars with masks.

• Cinema: as well as many other activities, even the film industry has had several losses in recent months, with closed cinemas, production stopped, films postponed, etc. One of the first films to hit theaters in the post-covid-new normal era is “Tenet“. Christopher Nolan’s dystopian blockbuster has been postponed several times. In the end, after many displacements for distribution, it was released on August 26 in Italy and subsequently in the USA, where the film is expected for the economic restart of the sector brought to its knees by Covid-19. Tenet was also one of the most anticipated films globally, as we can see that nearly 400k tweets were released worldwide in the last month, peaking at 50k tweets on the day of the premiere.

Security measures are certainly a limit, but paradoxically, we have a quantity of cultural content available without the need to move.

The world of art, culture and entertainment never stops. It is one of the driving forces of the world economy. In this new normal phase, this sector is also adapting to the new needs of consumption and use.

Every day we help large and small companies to get out of the crisis and to successfully live this new normal phase. We are sure we can do the same with you too, thanks to the many solutions and technologies suitable for this moment.

In order to create useful content for your industry,  we want to have a broad overview of this scenario to open the doors to a series of articles and insights on the “New Normal” consumption era and how industries and brands must interface with these changes.

Would you like to know how a Digital Consumer Intelligence approach can help your Business?

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