When #loveislove: Pride Month brings colour to data analysis
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Pride Month through the digital channels
As we all know June is officially the month of Pride Month and, being a very hot topic, we decided to analyze the trend to understand what are the emerging emotions and how they can affect our societies and the international one. Many well-known brands, from fashion to entertainment, have decided to join the campaign, giving even greater support and resonance to the cause.Italian LGBTQ+ online community
As mentioned above, there are a lot of the brands that have decided to support Pride Month such as: Skytg24, Vogue, Netflix and, as far as Style and Fashion is concerned (the sector of greatest interest among those active in the campaign), we find Gucci and, in particular, Versace with its “Versace Pride” line in collaboration with Lady Gaga, who has always been a firm supporter of the movement.The International and Italian perception of Pride Month
Let’s see now the disparities found with users at the international level. What we have noticed is a very marked difference starting from the higher rate of engagement in spite of a smaller amount of posts, even the sentiment is much more positive than the Italian one.Get in touch with us if you wanna learn more about this audience