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#MontellaOut #GattusoIn: the coach swap as seen by social networks

An intense month, that of November, for Milan. Disappointing results, fans’ dissatisfaction and change at the top. How will the fans react on social networks?

November for Milan has been a difficult and full of changes month. After a series of disappointing results that triggered the discontent of the fans and the CDA, the decision was made to sack the coach Montella.

Gattuso is chosen to replace him, a former rossonero, who is immediately faced with a complicated situation. The first two games as coach of Milan gave him a draw and a defeat, respectively against Benevento (last in the standings) and Rijeka in the Europa League.

Montella, ormai ex allenatore del Milan: ecco come hanno reagito i tifosi on line dopo il cambio al vertice

Although the new coach’s beginning was not exciting, the fans still trust “Ringhio” and some positive results could awaken the passion of even the most disappointed. The former Rossonero seems to have been a good choice, but only time can confirm it.

We at KPI6, as we have done in the past with other topical subjects, wanted to analyze the interactions on the topic to try to understand the dynamics that guide fans, coaches and management of the company in a complex landscape like football.

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