Gen Z: Profiling the characteristics of the new generations
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A deeper demographical dive
We all already know that Generation Z are those born between the years 1990 and 2010, however how much deeper can be dive into this demographic analysis? Is there an equal gender distribution within generation Z? Can we determine any key trends in profession and income levels? There is a sharp difference in females and males within Generation Z. We can see in figure 1, there exists a roughly 80% female majority within generation Z. We can also isolate a definite increase in positive social media interaction and online conduct with a proactive focus, in the below figure 2.Personality & interests
This research allows us to take a closer look and identify the personality characteristics commonly found within generation Z. Among many others identified within this research, two of which that stood out were the gen Zs’ tendency towards conscientiousness and agreeableness. Armed with this information we can begin to aggregate a more holistic perspective of the personality within generation Z members. We are able to at a glance infer that many members within generation Z have a conscientious focus and outlook on their surrounding environment, with a slight decrease in challenging and disruptive behavioral traits.Strategic Takeaways for your business
How do we reach generation Z and speak their language? The primary and key points of communication and resonation within generation Z are centered around self-care, personal motivation, personal development, travel, and conscientious consumption. This research has also identified a key area in which education and outreach would be very effective and beneficial. This would center around introducing generation Z to the world of business and fiscal responsibility, expanding key attributes valued without our society.Get in touch with us if you wanna learn more about Generation Z