Beer online perception and female consumers
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Online conversations about beer
Beer is a topic close to everyone’s heart, as demonstrated by the number of posts and the engagement rate found in our analysis: more than 33k posts with an average engagement rate of 6.5%.Women and beer’s History
Contrary to what many may think, evidences show that beer was born from the hands of a woman who, in 4500 BC in Mesopotamia, abandoning a bowl of barley as a propitiatory gift to the gods, resisting to rain and then being warmed by the sun, began to ferment unconsciously giving life to one of the most loved and popular beverages of the world.Profiling of female consumers
The data that we will see refer to a sample of female users who have expressed, within their content, the intention or desire to consume a beer. What we can see from the analysis is that the women most likely to consume beer are young and with an age between 25-34 years old, demonstrating the fact that a new market niche is being created and companies are moving in this regard to grab this growing slice.Get in touch with us if you wanna learn more about this audience