3 reasons to supercharge your Facebook Business Manager campaigns with Odience targeting

The marketing world is moving at warp speed, and targeting in a ID-less and cookieless way is the new hotshot! It’s all about reaching users effectively without invading their privacy.

That’s where Odience comes in – guiding today’s and tomorrow’s marketers towards a future of precision, efficiency, flexibility, and most importantly, respecting users’ privacy. We’re taking a step forward into what we call “planning by topic,” using the power of recent conversations to create a kickass audience that’s already interested in what you’ll be dishing out with your ads!

So, get ready to level up your targeting game with Odience’s cookieless and IDless magic. It’s time to hit the bullseye with ads that truly connect. Cheers to a whole new era of marketing!

As seasoned marketers, we know how crucial it is to reach the right audience with our Facebook Business Manager campaigns on Meta. Unfortunately, wasting budget on ads that end up in the wrong hands is a common problem. According to the Digital Marketing Institute, 61% of social media campaign fail to reach their desired target, including those on Facebook. And to add on to the frustration, 57% of companies miss their conversion goals.

Facebook Business Manager on Meta does offer plenty of targeting options, but if your audience data isn’t accurate or up-to-date, your ads might easily land in front of disinterested or mismatched people. This leads to significant budget waste and negative impacts on campaign performance.

But hey, we’ve got some fantastic news to share: we’re introducing Facebook Audience Upload! It’s a new feature that will supercharge your targeting on Facebook Business Manager on Meta, ensuring your ads reach only the right people and maximize the ROI of your social ad endeavors.

With Facebook Audience Upload, you can directly load audience data from Odience into Facebook Business Manager, mirroring all the traits and nuances of your audiences in a new draft campaign. This unparalleled integration allows you to fully unleash the potential of your ad campaigns, avoiding budget leaks, and magnifying your marketing success by reaching those who genuinely care about your products or services.

Using Facebook Audience Upload is a piece of cake. Here’s how it’s done:

We’ve built Facebook Audience Upload to give you a one-of-a-kind competitive edge in your marketing strategy. Here’s why our targeting reigns supreme and leads to exceptional results:

Forget the tedious task of manually creating targeting settings for your campaign. With Facebook Audience Upload, you instantly get an optimized audience without lifting a finger. This lets you focus on other crucial aspects of your marketing strategy, saving you valuable time.

Our targeting relies on Odience segments sourced from recent user data collected from multiple sources. This ensures unique freshness in audience data, letting you reach users with up-to-date opinions and interests. Speedy changes in user preferences are crucial, and we provide you with “fresh” audiences that genuinely matter.

Our targeting methodology cleverly combines entities and thresholds, offering an audience that’s incredibly unique and original for each of your segments. This precision helps you spot the subtle nuances that spell success for a campaign, ensuring you reach the most relevant audience for your objectives.

As Albert Einstein once said, “To get different results, you must do different things.” That’s why we believe our targeting can truly rev up your campaign performance. We’ve crafted this game-changing solution with one goal in mind – to help you achieve better results, without any waste, by embracing innovative approaches for success.

In a previous article, we delved into the features and workings of an insight that showcases the most popular brands within each audience segment.

This new feature, on the other hand, takes an additional step towards marketers and advertisers who require alternative ways to reach the most suitable audience for their campaigns. Whether it’s DSP or walled gardens, our insights will make a difference in the advertising landscape we’re experiencing. Join our revolution and stay tuned for upcoming releases in the MadTech world.