Digital Consumer Intelligence
audience analysis audience segmentation emotional analysis personality insights sentiment analysis
Investigating the categories and differences within the 2022 Resolutions
Each year, and the end of December, a thought starts to make itself more and more present in people's heads
Gen Z: Profiling the characteristics of the new generations
It can be very difficult to understand and analyze the nuances and specific attributes within the scope of a generation.
Digital Consumer Intelligence
audience analysis audience profiling raising vegans raw vegans vegan veganism
Vegans, raw vegans and raising vegans: sub-sector audience profiling
It is very easy to overlook smaller sub-sectors and niches within more general audience categories. This leads to inaccurate audience