Driving the AD pitch through consumer intelligence, guided by design thinking
The choice of entrusting one's brand to an agency is often based on small details. Whether it is the launch
From Covid 19 to Green Pass: an in-depth online analysis
From the arrival of the Coronavirus to the Green pass, through the awaited vaccines. We have seen (and lived) various stages
When #loveislove: Pride Month brings colour to data analysis
“It takes no compromise to give people their rights
Scale up your agency – New business and retention with KPI6 consumer insights.
The daily routine of a communication agency is always marked by the arrival of a new brief or a notice
What’s new in KPI6 – optimize your research in a new Look & Feel
A new User Interface, the introduction of the dark view mood, the new filter system and the contact with the
Introducing AffiniTV: contextual targeting into KPI6 suite
KPI6 continues its path of innovation adding a new important disruptive product: AffiniTV, the new solution of contextual targeting developed
Plug & Play: Text style transfer
A collaboration between KPI6 and the University of Rome 3 for the creation of a new type of artificial intelligence
Diversity and Inclusion in the Fashion Marketing
In the last decade, the common attention paid to the acceptance of diversity, elimination of stereotypes and discrimination of any
Consumer Data Stories: Who are the new online investors after the GameStop case?
Consumer Data Stories, the new KPI6 format in which through video stories and pills we will address various issues related
Defining a Creative Strategy from Audience Analysis: Sanremo 2021
Define the tone of voice, content and creativity of an advertising strategy by analyzing the web audience. We did this