Consumer Data Stories: Who are the new online investors after the GameStop case?
Consumer Data Stories, the new KPI6 format in which through video stories and pills we will address various issues related
Defining a Creative Strategy from Audience Analysis: Sanremo 2021
Define the tone of voice, content and creativity of an advertising strategy by analyzing the web audience. We did this
Human Understanding: boost market research with user-generated content
Market research has recently been enriched with user-generated content, which gives further elements to know and understand the choices and
Consumer Data Stories: How to profile the Greta Generation
Consumer Data Stories, the new KPI6 format in which through video stories and pills we will address various issues related
Consumer Data Stories: Consumer Trust & Automotive Industry
Consumer Data Stories, the new KPI6 format in which through video stories and pills we will address various issues related
Consumer Data Stories: Addressable TV & X Factor audience
Consumer Data Stories, the new KPI6 format in which through video stories and pills we will address various issues related
Detecting a reputation crisis through machine learning
Is it possible to evaluate the online reputation level of a brand and manage the crisis, through artificial intelligence and
The New Normal – Culture and Art consumptions’ habits
The best museums that can be visited online, concerts, and performances become virtual and the cinema switch from theaters to
Dynamic Market Research and the Machine Learning Boutique
A dynamic, real-time, non-solicited market research to understand new consumers' insights. This is the KPI6 suite's last frontier, ready to
BrandX – the Reputation Index
KPI6 continues to launch a revolutionary product that will disrupt traditional market research methodologies. It’s up to the Reputation Index,