Social Media Intelligence
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Social Media Listening technologies are a vital tool for a data-driven company.
Learn how to use them to monitor markets and to grow your team’s strenght.
Once called word of mouth, today influencer marketing is an increasingly fundamental tool for brands. But how can you create an effective influencer marketing strategy in a data-driven perspective?
In an era where social media is pervasive, Social Lead Generation becomes the most important tool for generating contacts: offering value and aiming to build relationships of trust with the
Social media marketing is influenced and in turn influences SEO positioning. Here’s how to “take advantage” of the social media strategy to improve the visibility of your content and improve
The pervasiveness of social networks can ruin the brand reputation laboriously acquired in a few seconds. Let’s see how a big brand like Pepsi has faced a crisis management case.
How can you create an effective strategy to improve brand reputation online? In an era where social networks have given great power to consumers, knowing how to “shine” on the
In an era of overabundance of information, social listening has not changed the practices of traditional social media marketing, but has distorted the perspective of observation. Let’s see how.
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