Geomarketing and Consumer Insight
What is Geomarketing and how it has changed thanks to Web Listening and the Audience Insight: this is how an
Interest analysis from Digital Media: how does it work?
Interests are fundamental components of any audience, whatever is the characteristic of the identified segment: stakeholders, brand lovers, or
Tracking real-time consumer confidence with an algorithm: Consumer Trust Index
COVID-19 is paralyzing our economies. The only way out for companies and brands is to develop strategies to understand the
Audience Profiling: #BeardLover vs #NoBeard
The world has always been divided into two factions: those who love a long, thick beard and those who prefer
The Consumer Trust in Food & Beverage emergency scenario
The crisis is affecting each sector of the Italian economy, above all one: Food & Beverage. From the agri-food sector
The COVID-19 emergency management is only a matter of data
The world is not changing. The world has already changed. These last weeks, we had to learn to grow up as
How to use consumers personality insights
Did you know that technologies can detect the personality of a user based on its social and web activities? If
How the Fashion Industry can overcome Coronavirus crisis
How to start marketing initiatives now and how to prepare companies for the post Coronavirus? Preventive validation of the proposals,
CoronaVirus and Fashion Industry: how to face crisis
An analysis of the current state of perception of the CoronaVirus emergency, with a focus on fear and uncertainty. An
KPI6 releases “Research Audience”, the new AI feature in Analytics
Renewal period for KPI6. We don't absolutely stop because of everything that happens around us and, as loyal smart-working amateurs