Human Understanding – Market research through user generated content – WEBINAR : 12/03 h 16:00 CET / 15:00 GMT / 07:00 PST – Duration 60 min.
TRUSTED BY DATA-DRIVEN COMPANIES
The Market Research suite
matching your every need.
KPI6 is the Consumer Intelligence platform that companies use to run their market research in an innovative way: autonomous and real-time.
KPI6 was created to offer a new market research model.
We provide all the insights a company might need every day (market trends, consumer traits and much more), but starting from alternative sources: online reviews, social and web panels, digital open data and more.
And then, with a touch of Artificial Intelligence, we make sure that everything is relevant, insightful, reliable.
Interpret user-generated content with media listening
MarketEar offers you the most powerful social & web intelligence tool ever, designed to listen to the most relevant sources and analyze conversations in detail.
It is easy to set up, and easy to use.
This is the first step of our Consumer Intelligence process, leading to a better understanding and segmentation of users and conversations you should care about.
The many shades of brand reputation
Brand X serves as a global benchmarking tool to analyze a brand under different variables.
It might be at the level of brand reputation, or the trust perceived by consumers and citizens, and even the advocacy level about their best products.
The product falls within the market research segment and finds its strength thanks to unsolicited data.
The boutique of Machine Learning
ClassiFire is an Auto-Machine Learning system that offers you a new method to filter and enrich users’ opinions and conversations in a research, in order to monitor an entire industry, a single brand, or enhance a use-case related to customer understanding.
It was born to offer you a classifier algorithm acting as an extension of the mind and the hand of man, capable of grasping irony, double negations, feelings … just like a human being would do.
Paint your audience in a thousand colors!
LookAlike offers you the unique opportunity to enhance your target segments with tons of different data points and insights. We use the “Unique User Profiling technology” for digital audience targeting.
This is Consumer Intelligence at its finest – a powerful representation of an audience, enriched with all the data you need, coming from traditional surveys, panels and market research.
Different tools in a smooth environment
MeshBoard is KPI6 meeting cutting-edge business intelligence platforms such as Google Data Studio and Tableau to provide information, in a holistic way within multipurpose dashboards.
Business intelligence is a blanket term used to describe how corporates collect and visualize raw data. When used in combination with web & social data, it can provide companies additional insights, crossing them in many dimensions and enabling a new concept of real-time, zero-effort reporting, thanks to Data Visualization tools.
The companies we can help
The most successful company categories using KPI6 now.
Brands & Corporates:
Leverage the most reliable intelligence power in the industry, cut down marketing costs and wipe out emerging threats with a smart and predictive approach.
Find ready-to-use data to win important tenders and pitch sessions, with insights that no competitor of yours can offer, and generate more in-target and effective creativity.
Skyrocket your ROI and performances by directly actioning our data in your DMP, Business Manager and other tools. Explore our cookieless, ID-less methodology to address targeting.
Become a Partner!
Become an authorized reseller of our technology: find new customers or re-engage the ones you hold, using the immediate insights delivered by KPI6!
Become our partner and work with us in the sales and after-sales phase, placing our software as the very center of your business offer.
What our customers say
“The huge amount of data produced by the internet and social networks is a very useful source of information for brands but also it could be a barrier that can generate noise and disorientation. Artificial Intelligence and automation generated by KPI6’s proprietary algorithms allow us to extract meaningful data from real people, not cookies: information that we have inserted into the proprietary data platform, Converged, the backbone of our ability to create a Media Experience for all our customers ”
“We have chosen KPI6 because a fundamental thing for Sky Italia is to understand the sentiment of users, and therefore, how users receive the new service Sky Wifi, rather than the services that were already in use (as TV) and the quality of the broadband service. It is not enough to do ad hoc interviews, but it’s important to gather opinions on social platforms, blogs and so on. To hear the voice of the network”.
“At UTOPIA, we carry the idea that our methodologies and services will increasingly stand out thanks to the digital lobbying and digital advocacy. The use of KPI6 and AI technologies help us both in the implementation of our strategies, and at the same time in our external positioning, characterizing us as the real and unique game-changers of the sector.”
See live what KPI6 can do for you
Get in touch with one of our analysts to understand how KPI6’s Digital Consumer Intelligence can help your company achieve better results.
Fill in the form and we’ll be back to you within a day to set up a customized demo.
And remember: our advice is completely free.